Anniversary of Bench Mark Study Celebrated by the Live Music Sector
Exactly one year ago on December 8, 2015, Music Canada released “Live Music Measure’s Up: An Economic Impact Analysis of Live Music in Ontario“.
“The release of Live Music Measures Up in December 2015 was a critical turning point for live music in Ontario, and across the country.” says Erin Benjamin, Executive Director of Music Canada Live. “Quantifying the economic impact of this powerful sector has opened doors for Music Canada Live and its membership across the country, and has been an extraordinary catalyst for change. With thanks to Music Canada who lead the report, Canada is beginning to understand the true potential of live music, one of its greatest natural resources – and Music Canada Live is leading the conversation today, and into the future. On the eve of 2017 and our sesquicentennial, we can think of no better way to celebrate who we are as a nation than by acknowledging the true value and power of live music.”
See the below info-graph for the key findings from this report or read the report in full here.