Article: Over Half of Canadian Music Spending On Live Music

“While music listening in Canada remains as popular as it ever has been, driven by new music services and great new music by homegrown superstar artists (Drake, Bieber [and] The Weeknd to name a few)”, says market research firm Nielsen in its third Music 360 Canada report, released on Thursday, “what continues to change is how fans are accessing and engaging with music. While physical album sales continue to decline, Canadians are attending more, and spending more of their money, on live events.”

[Read Full: IQ: Live Music Intelligence article.]